B2B marketers have been leveraging social media marketing for a long time but they still lag behind when it comes to Instagram B2B marketing. Instagram’s ever-changing algorithms can be confusing. But it is about time you utilize the huge audience base that Instagram provides. In this blog post, we have discussed the best B2B Instagram marketing tips for 2021-
Eye-catching Feed
It’s critical to have an appealing Instagram feed if you want your audience to stay on your page. All you have to do is utilize a bright, aesthetically attractive image with a call-to-action button. Users may be compelled to click on it and engage with your content as a result.
A professional design tool can assist you in developing the most enticing and alluring visuals for your Instagram account. A well-put feed will encourage your audience to follow your page. This is perhaps the foremost B2B Instagram marketing strategy.
Show Your Team
This is one of the most effective Instagram B2B Marketing strategies in 2021. Most B2B companies on Instagram are now talking about their employees on their Instagram feed, and speaking more about the people in your company ng their stories are elements that your followers would like to see. Companies are using Instagram to introduce their staff, who are the primary factor behind the organization’s growth, in order to gain respect towards the business. You may do this with IGTV or Reels. Furthermore, you can use the Instagram story feature to highlight your team’s daily efforts, obstacles, and progress.
Tell your Story
This is the most important B2B Instagram Marketing technique. For B2B Instagram marketing, it’s critical to explain what your company does. But, directly marketing your products/services on the network is pointless because people are here to see interesting or entertaining photos and videos, not to learn about new businesses. So, that’s what you should utilize to convey your story.
People might become inclined to check out your profile and end up seeing your website and brand profile if you provide visually engaging images that speak about your company.
Testimonials and Success Stories
Customer testimonials, feedback, and success stories are the things people seek when they’re interested in your products and services. Including testimonials and reviews on your website is great but a user would prefer to see the same on your social media account. Hence, it would be ideal if you could post your accomplishments from current works on your Instagram feed.
If you share a photo or video of customer feedback or testimonial, your followers may be enticed to leave their opinions about your business in the comments section. This will help you in identifying potential customers. This B2B Instagram strategy will ensure that you not only gain new followers but also genuine leads.
Consistency and Balance
After you’ve decided the kind of material to upload, you’ll need to figure out how it’ll appear. Colors influence purchasing decisions and brand awareness. Your Instagram profile should have a similar design throughout your posts so that your followers can readily recognize your activity in their timelines.
Your brand’s voice is almost as vital as its visual appearance. It should be uniform across posts, much like your aesthetics. Because people glance at captions rather than reading them attentively, you want to pack as much information as possible into the first two lines, as this is the text that appears under the post without tapping more. This is a major and in-demand Instagram B2B marketing strategy in 2021.
Engage
This B2B Instagram marketing technique is as simple as it gets. If you want people to engage with you on Instagram, you have to engage with them. Publishing high-quality posts are wonderful, but if you never respond to comments or engage with other users, you’ll be isolated on the platform.
Respond to customer comments on your feed. Furthermore, you should also look for popular profiles in your field to follow. You should like, and leave a comment on their recent posts. The gist is to make oneself noticeable without being self-promotional.
Conclusion
Instagram isn’t a key marketing tool for B2B, but it shouldn’t be neglected either. All you have to do now is apply it in a new way, as shown above. So, B2B companies on Instagram have to bring their A-game on this platform to attract the audience.
Global Trade Plaza is a leading B2B trade portal in India with a wide B2B marketplace. Along with offering a functionality-rich marketplace, they also provide various digital marketing services. So, if you are looking for social media marketing experts, Global Trade Plaza is your answer.
